Studio Neat Patch Club

For the inaugural release, we’re paying homage to the classic “Worm” NASA logo. The NASA worm logo was created in 1975 by the design firm Danne & Blackburn, as part of a government initiative to give federal agencies a visual remake. The design is striking and timeless, and works extremely well in a variety of contexts: the side of a space shuttle, the front cover of a flight manual, or yes, an embroidered patch on a space suit.

It was a divisive logo at the time, with many folks preferring the old “meatball” logo, which featured heavily during the Apollo missions. We tend to agree with Michael Bierut: “By any objective measure, the worm was and is absolutely appropriate, and the meatball was and is an amateurish mess.”