Indie Capitalism and Design Entrepreneurship in the 21st Century
You will receive a link to download a DRM-free copy of the ebook in ePub, Mobi, and PDF formats. It is also available in the iBookstore and on Amazon.
Studio Neat has been in business for two years. We have launched two successful Kickstarter projects, in turn paving the way for a new era of independent hardware manufacturing, and recently entered the software world with our first iPhone app. We have learned a lot in a short period of time, and wanted to share this information with the world. So we wrote a book. 
This book was written to offer guidance and inspiration for those charting a similar path, and covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. Everything is told through the lens of our own experience.
It Will Be Exhilarating is a short read that will provide the needed kick to start making stuff. There isn't a better time than now.
“There is no recipe for passion, no 5-step guide to making your idea real, but there is good, solid advice, and this book is filled with it.”
 – Clay Shirky, author, Here Comes Everybody
“This book will transform what you thought you knew about the business of design and the design of business.”
 – Liz Danzico, chair of the MFA in Interaction Design program at SVA.
“It Will Be Exhilarating is both fun and informative. I was shocked at how transparent and thorough Studio Neat are at sharing the details of their journey. Moreover, the book reads quick so you can get back to building your next great idea, but now with a bit of extra inspiration and insight.”
 – Shawn Blanc,
"Dan and Tom had a wild ride through the early days of this alternative to make stuff by finding an interested audience that funds the costs of bringing a dream to fruition. This book tells those lessons learned from two successive and successful Kickstarter projects and the first two years of bootstrapping their company. Studio Neat has a practical roadmap for taking something you love and potentially making it your livelihood."
 – Glenn Fleishman, a freelance technology reporter who contributes to The Economist, Macworld, and BoingBoing
“Tom and Dan have created a hitchhikers guide to the black art that is successfully funding a Kickstarter project.”
 – Ben Brooks,
This book is available directly from us as an ebook bundle containing .epub, .mobi, and .pdf files (DRM free). It is also available in the iBookstore and on Amazon.